Dr. Amiram Markovich
Senior consultant, Academic Lecturer & Researcher
Israel
English, Hebrew
Dr. Amiram Markovich, former SVP at Bank Hapoalim, established and led the bank’s Competitive Intelligence Unit. He holds a Ph.D. focused on innovation, organizational change, opportunity and threat sensing through competitive intelligence. Amiram lectures full academic courses in Competitive Intelligence and banking in Israeli MBA programs. He is a Board and Finance Committee Member at Rafkor Ltd., a member of the International Advisory Board of SCIP – the world’s leading Competitive Intelligence organization – and chairs SCIP’s Israel Intelligence Center of Excellence. He is a member of the Israel Knowledge Management Forum. Amiram advises startups and supports business-intelligence firms, and is a Lieutenant Colonel (res.) in a field-intelligence unit.
An overview of competitive intelligence from the perspective of the board of directors and the management
Competitive Intelligence is a systematic and ethical program for gathering, analyzing, and managing external information that can affect your company’s plans, decisions, and operations.
It offers significant advantages to the organization's board of directors, board members, employees, and managers in the areas of marketing, sales, R&D, HR.....
According to Protivity's annual survey of close to 1,500 senior managers in the world, understanding the competitive landscape and obtaining intelligence are essential to addressing the rapid changes in the business environment.
The lecture will explain the importance of competitive-business intelligence for a company's dynamic capabilities (seizing, reconfiguration/transformation/innovation) and how it can assist in achieving the organization's goals.
Establishing and managing a competitive intelligence unit in the company
After a brief review of competitive intelligence as a field, it will be explained how to properly approach the establishment of a unit that specializes in the field; and lessons learned in various organizational, operational and business aspects, derived from the experience of establishing and operating such a unit at one of the largest financial institutions in Israel.
Customizing competitive information sources to match the sequence of dynamic capabilities
I will discuss the interaction between two distinct information sources – human information and intelligence (HUMINT) and web-based information sources (WEBINT), as well as how those resources contribute to the development of firms' dynamic capabilities (seizing, reconfiguring/ transforming/ innovating).